Archive - September, 2010


Tony Hsieh is back with one of his memorable tweets to remind us not to take life that seriously (and to improve the perception of Zappos as a positive brand of course).

Foursquare. Your face in Times Square.

What is Foursquare? What is it for?
Foursquare is primarily for letting your friends know where you are and figuring out where they are. If with Twitter you share “What’s happening?” and with Facebook “What’s in your mind?” (more…)


“I’m about to send 10 tweets about Twitter.” That’s how Evan Williams @ev, CEO of Twitter, starts the teasing tweet countdown for the launch of the new Twitter. A good sample of how a message can be spread into different consecutive tweets.

My favorite, between the 10 points, is: “Twitter levels the playing field between creators and consumers of content.” which embodies the real essence of social media.









Mapping the World Tweet by Tweet

A group of researchers from Northeastern University and Harvard University, studying the characteristics and dynamics of Twitter, created a mood map of U.S.A. by data coming from Twitter. (more…)

Twitter Social Metamedium for VMAs

Metamedia was coined in the writings of Marshall McLuhan and referred to the fact that new technologies were affecting so much the message, that new media became part of the message itself. (more…)


Starbucks starts the week with a brilliant idea to engage its followers. Haikus about pumpkin spice latte. Best haiku writers are reward with a Starbucks Card. All the haikus are published here.


Yogi Jones, company mascot of Chicago-based Berry Chill, knows how to engage his followers. This is a good promotional tweet because gives a good reason to followers to go to the stores, takes advantage of the awareness of the local sport event of the day, and uses their brand testimonial (Chicago Bears wide receiver Devin Hester) in a cool way.

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