The World’s Greatest Salesperson

Viral videos are a great marketing tool to generate awareness. Viral videos associated with a contest can be even more powerful. Ogilvy knows something about that. Their YouTube channel is all based on this concept. Starting from the famous sentence “We sell. Or else.” by David Ogilvy, OgilvyOne put together a contest to search the world’s greatest sales person. Participants were invited to submit videos showing how they would sell a brick. Yes, you heard right, just a brick!

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