The #yogwave


On the occasion of Singapore Youth Olympics Game, Tribal DDB in Singapore created a cool Twitter based social event: #YOGWAVE.
The idea, out of pure fun, was designed to rally the twitter community in Singapore to do the Mexican Wave or TweetWave to support the spirit of the game. It trended and they hit over 200,000 followers in SG in just an hour.

The idea is based on the hashtags. Anyone who used the #yogwave hashtag in a tweet, is entered to the TweetWave in the virtual stadium.

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