Twitter Social Metamedium for VMAs

Metamedia was coined in the writings of Marshall McLuhan and referred to the fact that new technologies were affecting so much the message, that new media became part of the message itself. Continue Reading…

Interactive videos. Never kiss a bear!

A great way to bring YouTube viral videos to the next level is introducing the interaction component. “rewrite the story” is the concept behind the viral masterpiece that Buzzman France, created for Tipp-Ex Continue Reading…

Tony Hsieh. Marketer or Philosopher?

Tony Hsieh, CEO and cofounder of Zappos.com is, without doubts, a man driven by philosophical pursuits, and he has been able to successfully apply his grounding principles to his business. Continue Reading…

Facebook and Twitter meet iTunes

Ping, a social network for Apple’s iTunes users, was unveiled Wednesday by CEO Steve Jobs. Jobs said there are more than 160 million iTunes accounts now in 23 countries. The iTunes Store “is clearly the No. 1 online media store in the world,” Continue Reading…

About Twitter contests

The Twitter contest is typically a fairly inexpensive and fast way to build awareness of a brand or Twitter account. Prizes don’t have to be expensive (though, like in any other contest, better prizes get better results), and these contests take minimal Continue Reading…

Top Virals. Do you know this guy?

If you don’t know this cool guy yet, let me introduce him to you.
He is the latest viral video rockstar.
Published on August 1st, the video mind-blowing was discovered this week, and most of its nearly 1.2 million views were recorded in the last 4 days. Continue Reading…

The #yogwave

yogwave

On the occasion of Singapore Youth Olympics Game, Tribal DDB in Singapore created a cool Twitter based social event: #YOGWAVE.
The idea, out of pure fun, was designed to rally the twitter community in Singapore to do the Mexican Wave Continue Reading…

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